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I believe in the power of authentic storytelling fueled by strategic insight and sheer creative passion to build smarter brands and foster lasting customer engagement

projects.

FEATURED PROJECTS

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WHO I AM

I have an established track record of excellence working for award-winning advertising agencies in NYC for 15 years, servicing a rich array of clientele across multiple applications and media outlets. As a seasoned leader, I have personally developed a plethora of compelling 360° campaigns from soup to nuts, launched 10 products, scored loads of new business, and influenced company culture. Determined, deft, and dedicated, I can traverse the most complex conditions and effortlessly bridge disciplines, fostering efficient workflows and generating exceptional results.

Although I've lived and worked in the Big Apple for 15 years, I'm am endlessly optimistic and ridiculously friendly Midwesterner at heart. Originally from southeast Michigan, I graduated from the University of Michigan with honors. I'm inspired by fashion, architecture, interior design, cars, music, sci-fi/fantasy genres, and the great outdoors. My hobbies include home renovation, special FX makeup, illustration, snowboarding, mixology, nail art, crafting, traveling, and gardening.

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WHERE I'VE BEEN

S50 Agency in partnership with BGB Group  |  New York City

Creative Director, 2025 – 2026

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DDB Health / Remedy Edge  |  New York City

Vice President, Associate Creative Director, 2019 – 2024


CDM NY  |  New York City

Vice President, Art Group Supervisor, 2012 – 2019


LBi / Digitas  |  New York City

Senior Art Director, 2010 – 2012

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WHAT I DO

Omnichannel Advertising & Marketing
AI Workflow Integration (Midjourney, ChatGPT, Claude, Firefly, Canva, Runway)
Campaign Development
Creative Concepting
New Business Pitching
Branding & Visual Identity

Scientific Storytelling & Clinical Data Viz
Market Research Facilitation
Medical Legal Regulatory (MLR) Review
Social/Influencer Campaigns

TV/Broadcast

Experiential/Congress Design
UX & UI
Team Building & Cross-discipline Leadership
Client Relations

EXPERTISE

HEALTHCARE (HCP & Patient)  |  Oncology, Rare Disease, Neurology, Hematology, Autoimmune, Gastrointestinal, Cardiovascular, Dermatology, Muscular Disorders, Infectious Disease, Ophthalmology, Mental Health, Women's Health
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CONSUMER  |  Fashion & Beauty (luxury/mass), Sports, Auto, Finance, Real Estate, Communications, Music, Tech, Travel, Food & Beverage

CLIENTS

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AWARDS

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© 2026 by Lauren Jade Keasey. Powered and secured by Wix.

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